About us
Who We Are
Driven by Quality. Guided by Integrity
Established in 2014, we are the leading DEF/AdBlue manufacturer in the Middle East — trusted by distributors, fleets, and OEMs across the region. Our company was built on a simple promise: deliver DEF/AdBlue® that meets — and exceeds — global standards. With expertise rooted in international compliance and a passion for environmental responsibility, we serve partners who value performance, purity, and transparency.
Performance
Purity
Transparency
What We Stand For
Our Mission
Our mission is to empower diesel vehicle owners and fleets with DEF/AdBlue they can trust. We aim to reduce harmful emissions, protect engine performance, and contribute to a more sustainable future — without compromising on quality or reliability.
Our Vision
From a regional leader to a globally recognized brand — our vision is bold and clear. We aspire to expand internationally while staying true to our core values: consistent quality, certified compliance, and powerful partnerships. Every shipment reflects our unwavering commitment to excellence.